Uniper: One core website to tell a transformation story
Uniper is fundamentally changing as an energy company, phasing out carbon and phasing in sustainable energy. To communicate this, they needed a new corporate website to support and reflect the company strategy, help audiences better understand the business and tell a unified story of their transformation journey.
A key objective was to project a greater focus on customer audiences, with a clear presentation of Uniper’s offering; improving and enhancing cross-selling through all parts of the business.
One Uniper, One website
Uniper’s old website landscape consisted of separate sites for areas such as sustainability reporting and investor relations, making it difficult for visitors to navigate and locate the right content.
By embracing the complexities of multiple languages, geographies and interests and using best practice and audience insight, we have brought these different sites into one, core website uniper.energy.
The new site is a single entity which gives a holistic view of Uniper, with intuitive and fast navigation. It has unified their communication strategy, making it easier for visitors to get a complete overview and find their way to the content they are looking for. Using the strategic pillar of decarbonisation as a core narrative to hold everything together underpins Uniper’s commitment to a more sustainable future.