"The trend of a personalised user experience isn't going away any time soon. With the abundance of content that users can access on the web, more and more apps and websites personalise the experience to each individual user, whether it's by providing personalised suggestions or meeting accessibility guidelines. The goal for the UX designer is to create a design and product that closes the gap between what a user expects or wants and what they experience.
Personalisation tends to focus on recommending content based on things like localisation (where a user is located), demographics (statistical data such as age, sex, education, nationality, ethnicity, or religion) and behavioural data (data gathered from the user’s behaviour on the website or app). With that information, UX designers will then create an experience that is adapted to what users expect, need, or want.”
Johan Liw, User Experience Strategist
See our previous article about How to enhance corporate communication with personalised content